MONTREAL, Dec. 13, 2018 /CNW Telbec/ – The Group seeking the return of Major League Baseball (MLB) to Montreal (the Montreal Group) today announced the key findings of the market study and consultations on the market dynamics and the construction of a new ballpark. The study and consultations were completed in 2018 by Conventions, Sports & Leisure International (CSL), a leading consultant in the convention, sports, and entertainment industries.
The market and financial feasibility study carried out by CSL included an analysis of demographic and socio-economic data that characterize the Greater Montreal market. CSL’s consultation process had three components: six focus groups selected from over 1,300 respondents who requested participation, one-on-one interviews with several prominent Montreal business leaders and an online survey completed by 13,900 people. The output of the consultation process has resulted in the Montreal Group gaining important feedback on the type of ballpark experience that baseball fans in Montreal are seeking.
“We commissioned a comprehensive study that involved consulting a large number of stakeholders in the Greater Montreal area. We are very grateful to all those who participated in our baseball focus groups, interviews and survey and this provided us with highly valuable feedback. The results show how excited people are about the return of Major League Baseball to Montreal. The data we’ve collected will greatly assist us with achieving our ultimate goal of bringing MLB back to Montreal in an exciting, successful and sustainable way,” says Stephen Bronfman.
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